Why Review Solicitation Harms Consumers

We all know that reviews are critical for local businesses; 85% of consumers trust online reviews as much as personal recommendations. In this light, soliciting reviews by offering discounts or incentives becomes really tempting. However, this practice is actually doing consumers and business owners alike a huge disservice.

You now have the chance to learn directly from Yelp as to why they're cracking down on review solicitations and how you can best position your brand for success.

Learn more on:
  • What exactly is review solicitation and why it's harmful for both consumers and businesses
  • Yelp's position and why they are cracking down on solicited reviews
  • How to set yourself up for success on Yelp
Dylan Swift
Senior Director, National Marketing, Yelp

Dylan joined Yelp in December 2009 and currently leads the company's national marketing team. He began his marketing career in 1999 at eBay, where he spent 6 years growing the community via online marketing and business development. Dylan has also led online marketing at Prosper and Lending Club. He has an MBA from Wharton and a BA in art history from Bowdoin College.
Stephanie Rice
Senior Associate, National Marketing, Yelp

Stephanie Rice leads Yelp's national marketing effort and is constantly coming up with innovative ways to highlight how Yelp works for national businesses. She works with Yelp's largest clients to create case studies, industry reports, product videos and more to showcase how Yelp can strategically partner with national brands. She received a B.A. in communications from the University of Pennsylvania and has been with Yelp since 2014.

, MomentFeed

As Technical Services Manager at MomentFeed, Jason manages the Location Finder module. He also works with clients to help them integrate deeply with the MomentFeed platform through developing API integrations and custom reports.

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