Why Review Solicitation Harms Consumers
We all know that reviews are critical for local businesses; 85% of consumers trust online reviews as much as personal recommendations. In this light, soliciting reviews by offering discounts or incentives becomes really tempting. However, this practice is actually doing consumers and business owners alike a huge disservice.
You now have the chance to learn directly from Yelp as to why they're cracking down on review solicitations and how you can best position your brand for success.
Learn more on:
- What exactly is review solicitation and why it's harmful
forboth consumers and businesses
- Yelp's position and why they are cracking down on solicited reviews
- How to set yourself up for success on Yelp
Stephanie Rice leads Yelp's national marketing effort and is constantly coming up with innovative ways to highlight how Yelp works for national businesses. She works with Yelp's largest clients to create case studies, industry reports, product videos and more to showcase how Yelp can strategically partner with national brands. She received a B.A. in communications from the University of Pennsylvania and has been with Yelp since 2014.
As Technical Services Manager at MomentFeed, Jason manages the Location Finder module. He also works with clients to help them integrate deeply with the MomentFeed platform through developing API integrations and custom reports.